Go For The Gold

Yes, gold. The gilded stuff has long been a symbol of luxury and wealth, but lately beauty brands have embraced its anti-aging, pro-radiance powers. It’s been rumored that Cleopatra slept with a gold mask on to maintain her legendary beauty (of course she did!). Today, the gold leaf is used in treatment for skin rejuvenation purposes. Modern-day celebs like Cameron Diaz, Nicole Kidman, and Bar Refaeli have all tried solid gold facials. While studies to confirm the efficacy of gold's antiaging properties continue, the instant-fairy-dust luminosity is hard to argue with. There's no solid data proving gold's beneficial effects on skin, but women who experience it firsthand are creating a gold rush all their own—one that aestheticians and cosmetic companies are more than happy to accommodate. Gold is turning up in an increasing number of creams and serums from some of the most sought-after cult beauty brands. Many of the products contain other active ingredients, from peptides to antioxidants, and skeptics suggest that they're the reason for the results that gold fans swear by.

So is getting gilded the secret to an eternal glow? Believers are betting on it.

"There are not enough studies yet on the cosmetic use of gold," says dermatologist Robert Anolik, of Dr. Brandt Dermatology Associates in New York. "If there are real improvements, it is likely because of other ingredients in the product or because the material it comes in is moisturizing." But gold believers stand by their claims: The substance has long been known for its anti-inflammatory properties. In fact, colloidal gold, which is essentially minute particles of gold suspended in a liquid formula, is sometimes injected by doctors to treat rheumatoid arthritis. Aestheticians and product developers are convinced that the same anti-inflammatory agents used for the treatment of a disease like arthritis can prevent the breakdown of collagen and elastin, which causes wrinkles and loss of firmness. Recently, nanotechnology has been developed that enables the precious metal to be broken down into "nano gold," a type of colloidal gold with even smaller particles that are believed to be absorbed more readily into the skin. While critics have charged that there's a risk of these nanoparticles lodging in other parts of the body, beauty companies claim to have found a way to use them safely. 


Top 10 Benefits Of Gold For Skin Care


1. Wrinkles, Fine Lines, Spots Can Be Reduced:
To have a clear skin, free from wrinkles & spots is every woman’s ultimate desire. Gold can activate the basal cells of the skin which reduces the elasticity of the skin. It thus reduces wrinkles, fine lines, blemishes and marks on the skin, and will make you look younger.

2. Stimulates The Skin Cells:
The ions present in gold help in stimulating the cells, nerves and veins in your body which leads to improved blood circulation. This will increase the metabolism of skin cells and secretion of the waste. Gold can help to stimulate the cells and improve cellular turnover.

3. Premature Aging Of The Skin Can Be Prevented
Dryness of skin can lead to its premature aging. Use of gold can reduce the dryness of skin and helps in increasing the metabolic rate. This would prevent the skin from premature aging.

4. Gold Can Lighten The Complexion:
 It was rumored that one of the beauty regimes that Cleopatra followed was the use of gold. Cleopatra used a gold mask every night to enhance her complexion and keep her skin youthful, glowing and beautiful.

5. Collagen Depletion Is Slowed Down:
Collagen is naturally produced in your body which keeps the body flexible. It is responsible for giving smooth skin and shining hair. The collagen level in the body starts depleting from the age of 25 and this is when you notice the changes on your skin. Skin care with gold can slow down the depletion of collagen level in your skin cells.

6. Sun Damage Can Be Treated:

Production of melanin or black pigment in the skin is responsible for tanning of the skin, when exposed to sunlight. The production of melanin in the body can be reduced with the use of gold.

7. Allergies Can Be Treated:
Egyptians believed that gold has medicinal properties that can help in healing a few diseases. The antioxidant properties present in gold helps in increasing blood circulation which leads to reduction in acne and other skin allergies.

8. Inflammation Can Be Treated
Gold is said to have anti-bacterial and anti-inflammation properties that help oxygen to enter into the skin for renewal of the cells. This helps in treating ulcer and other inflammatory disorders of the skin. It is also known to rejuvenate your skin.

9. Elasticity Of The Skin Can Be Increased
Skin tends to sag when its elasticity decreases or is completely lost. Use of gold can breakdown the elastin gradually and restore the elasticity of the tissues. This would further prevent the skin from sagging. Gold increases the elasticity of the skin, thus makes it firm and toned.

10. Glowing Skin
Gold helps in improving the blood circulation, hence it helps hydrate and maintain the skin’s moisture level. The small particles of gold get absorbed into the skin imparting a rich glow. This makes the skin healthy, fresh and radiant. Gold not only gives a beautiful, glowing and youthful skin but is also beneficial in many ways. It slows down the collagen depletion, increases skin’s elasticity, lightens the skin’s complexion, stimulates the cells making the skin firm, improves blood circulation and prevents premature aging, wrinkles, tanning etc.


Give your complexion the Midas touch with gold-infused skincare.


24K Bio-Gold Age Reverse Clear Cream with Bird’s Nest Essence

Surprise! This is actually a drugstore brand sold in Asia and costs about $50 for a jar. An economical option of course, as compared to its pricier counterparts (scroll down for the list). Despite its price (which others may perceive to be reflective of a unpromising product, myself included) this product really surprised me - it's actually very good! After about 3 weeks of application, my skin was smoother, brighter and more hydrated. On top of that, the texture is so lightweight and so easy to work with in this humidity. 
This age-defying primer combines pure 24 Karat Gold with the power of antioxidants & botanicals to enhance skin’s elasticity, firmness & smoothness. By improving circulation & decreasing skin inflammation, pure gold helps to rejuvenate the skin from inside out, boosting skin’s natural radiance & luminescence. Use under makeup to give your skin a fabulous inner glow & unparalled luminosity. Just like every other smoothing primers, I would say that this is not exactly "mattifying", it actually helps to create a smoother canvas for better makeup application. Oily skins will not tolerate this well as you may find your makeup rubbing off. Dry to normal skins would suit this better. For reference purposes: the texture of this product is similar to Sephora's Perfecting Ultra Smoothing Primer.

Sloane INC Gold Glow Recovery Mask S3.1
One of Sloane Inc's latest addition to their proprietary line! I was very privileged to be one of the first to try out this new product. My skin has gone haywire recently due to monthly hormonal changes (ugh). Instead of the usual breakouts, this month my skin has decided to become dry and sensitive instead. I was told that this mask could help calm my skin and keep it hydrated. Interestingly,  I could see little gold flakes in the mask. Unlike traditional masks, this did not harden or dry up my skin. Instead, the longer I left it on my skin, the softer my skin felt. A light rinse after, and my skin felt supple and refreshed but not tight and dry. My skin was also less sensitive and red after. This retails at $80 all of Sloane Clinic Branches. 


Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Mask
I remember walking into Sephora a week ago, and this was all the rage. A whooping $180 for a face mask. Of course, I had to investigate! This mask combines (1) Colloidal gold to help to ‘lift’ and tighten, (2)Caffeine which works to tone and peridot – and ancient, green, magnesium-rich gemstone to re-energise skin and combat cellular oxidation. Hyaluronic acid and glycerine then work hand in hand to counteract dehydration – attracting and retaining water, to leaves cells ‘plumped’ and your skin feeling wonderfully soft and dewy.





Omorovicza Gold Night Drops

For Margaret de Heinrich de Omorovicza, the inspiration for the new Omorovicza Gold Night Drops ($250), out this summer, came from the thermal baths of Budapest. "We use colloidal gold fermented in Hungary's mineral waters along with retinol and vitamin C," she says of the serum. "The gold has an immediate effect, and because of its bioavailability [the rate at which a substance is absorbed by the body], it creates a reservoir in the skin that fights the breakdown of collagen." The downside? "I check the price of gold all the time. It drives me crazy when it goes up."



OroGold 24K Nano Night Recovery

But price is no barrier for some in the gold-card set. OroGold's 24K Nano Night Recovery, which touts the use of nanotechnology, mixes gold particles with seaweed extract, sunflower seed oil, and peptides. The serum clocks in at a vault-worthy $1,500 per ounce. 



1 comments:

  1. Wow! So it's more than just feeling pampered and glamorous:)

    ReplyDelete

 

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The Skin Radar is an online avenue which documents my tumbling thoughts, ideas and musings from my daily life, mainly based on skincare and beauty. It is designed to take the clutter out of beauty journalism to provide trustworthy and objective insights, new finds and sneak peaks- all in a beautiful and clean platform.

I test all products & treatments with age and skin colour in mind, break down the latest health fads, and source for expert opinions from international skincare leaders. All in all, my goal is to make sure that I am on top of every beauty innovation and skincare trend the world has to offer.